Un-ZIP is a visual merchandising project for the Brand K-way. Our proposal is aimed to create new window displays to attract mainly interactive millennial customer without alienating others from all ages, having zest to live life in a youthful and energetic way. It is designed to showcase the technologically evolving product line of the brand, yet retaining the iconic heritage the brand is known for, the ZIP. The revelation of K-way brand values, i.e colorful, urban, casual yet fashionable, will provide a unique brand identity recognized worldwide through the display and windows proposed.
