For the agritechnica exhibition, I, as part of Sensations Worldwide, designed the booth for the brand TVS Eurogrip. The concept was curated as an immersive experience forming a journey through the TVS brand and its products. The different zones such as Product Display, Meeting rooms, Reception and Lounge area act as station points through this journey experience. A defined path forms the spine of the concept, leading the visitors from the reception through the product display all the way to the meeting rooms and the lounge. This forms an experiential space where the look and feel of the exhibit shows off the functionality and use of the product, i.e the TIRE.
